This is my first time at SXSW, and true to its reputation, I am quickly deciding that it is more of a party than a conference. No complaints here though.
In my schwag bag, two items stuck out among the film flyers, lame web 2.0 company ads, and pamphlets containing bar listings. The first is a product called Nicogel, which is manufactured by U.K.-based Nicogel Limited. Nicogel’s tagline is ‘When You Can’t Smoke, Rub Nicogel On Your Hands’. They also continue by saying, “Nicogel is the FREEDOM that you have been waiting for! Look for Nicogel where cigarettes are sold.
Now, I don’t smoke. But damn if I’m not tempted to rub this gel on my hands…
The other pearl is in the official Chow Guide to Eating and Drinking in Austin. On page 35, the article is entitled HOW TO DRINK MORE (in all caps). Here are the bullet points:
- Eat fatty foods before boozing.
- Order a glass of water with each drink (and drink it!)
- Drink a negroni
- Stick to drinks you can see through
- Take vitamin B6 and avoid aspirin
- Know thyself
Unfortunately, I don’t have time to report every detail of their helpful list, but at least you can go look up what a Negroni is.
With that, I’m off for a day of panels and a night of parties. More soon.