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About Push Button For

Push Button For crosswalk image Damien in Seoul Gino at the ranch
Push Button For began as a series of email and beer/coffee discussion between Gino Zahnd and Damien Newman. Today, nearly a decade later, it is produced and published online inviting others into our conversations.

Gino Zahnd currently lives and works in California, though remarkably some two hundred miles apart from each other. By the working day, Mr. Zahnd operates as the Director of Experience Design for Kosmix, which is based in Mt. View, CA. By the weekend and all other times, Gino is an outdoor-loving, long distance cycling, house-fixingloving, truck-driving, husband and dog-owning man of Chico, California, also known as Awesomeville, USA.

Before Kosmix, Gino led interaction design at Flickr, almost certainly the best online photo management and sharing application in the world. Before that, he evolved in interaction design at some of the top design studios in the industry, including Studio Archetype, Small Pond Studios, Volan Design, Method and his own firm, Zahnd.

You can reach him at gino at zahndindustries, and then put a .com on the end of the zahndindustries part.

Damien Newman also lives and works in California, though luckily with only about four miles between them. Having worked with Mister Zahnd nearly ten years ago at Studio Archetype in Atlanta (and bought a 1975 BMW 2002 from him), Newman also wandered through some of the better design studios of the last decade, and then also Frog Design (Gino laughs here). Today Damien wears flip-flops when he goes to work at IDEO and he behaves like a design strategist with a leaning towards business behaviour. Think: Brand. He lives in a small sleepy town, overlooking the San Francisco Bay.

You can reach him, again through electronic mail, by firing up your email client of choice and using d at mdnpress dot kom. But with a c, not k.

Notes on the back-end of our baby.
With our Shorts section and frequent use of hyperlinks in stories, we are happy to connect to things around the Internet but make no claim of responsibility for their content. The Shorts in particular are not intended to be a summary of the internet activity, nor are they objectively-selected, or considered a sound journalistic effort at covering current events. They are simply what interests our particular (and peculiar) tastes in news each morning, nothing more.

Behind the scenes, Push Button For is powered by WordPress, a very remotely slick and sort-of-pleasing content management system, built by some hardworking, too clever-by-half people that we’ve never met. Today, the web site is hosted by Pair Networks. Though I’ve been looking closely at TextDrive these days.

Push Button For assumes no legal liability whatsoever for the works of its contributors. Push Button For also assumes no legal liability for the content of any other Website or materials hyperlinked to or from Push Button For.

The rights to all works published at Push Button For are owned, everlasting, by the creator of the work. Should anyone wish to reprint any article from Push Button For, we urge them to either contact us so we can get in touch with the author of the work, or clear it through the author directly. We only require that works originally published at Push Button For are noted as such in their reprinted format.

Further Disclaimer
All of the opinions expressed on Pushbuttonfor.org are those of Damien Newman & Gino Zahnd and do not represent the views of our current employers (IDEO, Kosmix) or any of our previous employers in any way. While we make every effort to present accurate and complete content, we make no claims, promises or guarantees of doing so. If there is a noticeable error please let us know and we will do what we can to correct it. We cannot accept any responsibility or liability for any damages incurred by either a mistake on this web site or through following any inferred or direct advice from this web site.

Let us reinforce a point here - the work, thinking, writing and concepts here are not that of our employers or represent any kind of work we indulge in with our employers. For example, if one of us should discuss brand or design thinking topics here on this site, it does not reference, nor is a version of IDEO’s position on brand or design thinking. That should adequately C.O.A, I hope.


Published on February 12th, 2006 by Damien Newman under Shorts. There are parts to the discussion so far.