Comments on: SEO vs. User Experience: there is no Versus http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/ Gino Zahnd's weblog about design, culture, and Whatever™. Wed, 08 Sep 2010 20:36:59 +0000 http://wordpress.org/?v=2.0.7 by: Gino Zahnd http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-395 Tue, 17 Oct 2006 02:30:14 +0000 http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-395 My general feeling is that small teams made of highly skilled all-arounders trump highly specialized (and therefore segmented) teams. Think visually, of each person's skill set as a capital 'T'. Super deep skills in one area, with solid knowledge across a broad scope of other disciplines. With that in mind, a good interaction designer should also be skilled at writing copy (see above), and understand how the stuff s/he is designing works. Engineers should have a good interaction design sense. Designers should be able to talk shop with developers to a certain level. And writers should have a good grasp of SEO, metrics-driven projects, etc. The recipe for any team also depends on the type of work you're doing. Content-heavy sites probably need a different set of people than a web-based application development shop. My general feeling is that small teams made of highly skilled all-arounders trump highly specialized (and therefore segmented) teams. Think visually, of each person’s skill set as a capital ‘T’. Super deep skills in one area, with solid knowledge across a broad scope of other disciplines.

With that in mind, a good interaction designer should also be skilled at writing copy (see above), and understand how the stuff s/he is designing works. Engineers should have a good interaction design sense. Designers should be able to talk shop with developers to a certain level. And writers should have a good grasp of SEO, metrics-driven projects, etc.

The recipe for any team also depends on the type of work you’re doing. Content-heavy sites probably need a different set of people than a web-based application development shop.

]]> by: William http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-394 Mon, 16 Oct 2006 21:30:39 +0000 http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-394 A hot topic in my world is online copy writing. Content writers need to possess skills beyond the creative/brand part, SEO for example. My opinion is to look for a writers who know how to write in a traditional sense but also understand SEO, understand Experience Design, understand HTML and understand how to work within a CMS. Other believe it's a process where different people perform different tasks. Thoughts? A hot topic in my world is online copy writing. Content writers need to possess skills beyond the creative/brand part, SEO for example. My opinion is to look for a writers who know how to write in a traditional sense but also understand SEO, understand Experience Design, understand HTML and understand how to work within a CMS. Other believe it’s a process where different people perform different tasks. Thoughts?

]]> by: Marianne http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-376 Sat, 14 Oct 2006 14:49:04 +0000 http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-376 Absolutely right you are on all fronts. Search technology is becoming increasingly more sophisticated in response to those attempting to "game" the technology for artifical placement. What I would reiterate from the SIGIA thread is that the best place for SEO is at the outset of any Web project, not the end. Search Optimization is about "aboutness" and the clearer that message can be in the code, in the content, in the association through linking, the better. In order to achieve this, the site owners should be clear on what their message is early on so that it can be woven into the site itself. I believe that this is an exciting time for Information Architecture, Interaction Design, and Search Optimization as the technology is now looking closely at site structure, content aboutness, and honest associations to direct users to the information that they want and need. Absolutely right you are on all fronts. Search technology is becoming increasingly more sophisticated in response to those attempting to “game” the technology for artifical placement. What I would reiterate from the SIGIA thread is that the best place for SEO is at the outset of any Web project, not the end. Search Optimization is about “aboutness” and the clearer that message can be in the code, in the content, in the association through linking, the better. In order to achieve this, the site owners should be clear on what their message is early on so that it can be woven into the site itself. I believe that this is an exciting time for Information Architecture, Interaction Design, and Search Optimization as the technology is now looking closely at site structure, content aboutness, and honest associations to direct users to the information that they want and need.

]]> by: 7thgroove » Blog Archive » SEO vs. User Experience http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-360 Fri, 13 Oct 2006 00:19:25 +0000 http://www.pushbuttonfor.org/seo-vs-user-experience-there-is-no-versus/#comment-360 [...] There is no vs.. Not only are user experience and SEO not enemies, but when used in conjunction and done with taste and skill, the result can be a better overall user experience. Read the full article on push-button-for [...] […] There is no vs.. Not only are user experience and SEO not enemies, but when used in conjunction and done with taste and skill, the result can be a better overall user experience. Read the full article on push-button-for […]

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